|
|
| Paid Listing Programs, Search Engine
Optimization Pay Per Click |
|
|
AltaVista: This program has
been replaced by Overture Site Match
AskJeeves Site Submit: 12 month non-preferential inclusion
that also includes listing with other members of the Teoma Search
Network (Teoma, Metacrawler, Excite, iLor, MySearch, MyWay, Ixquick,
Mamma, Hotbot and Search123). US$30 for the first site and US$18 for
each site after that. Submissions are handled by a variety of
resellers.
Excite - Gauranteed Inclusion: 12 month non-preferential
inclusion that also includes listing on Dogpile, Metacrawler,
WebCrawler, Verizon and NBC. US$49.95 for the first page and
US$99.95 for each page after that.
Google - Adwords: Pay-Per-Click
advertsing based on keyword bidding. The ads appear in the right
hand sidebar of the Google results pages and the highest bidder has
the top ad spot. Google Adwords ads are also available for
distribution to other sites through the Google AdSense program.
Inktomi: This program has been replaced by Overture Site
Match (see below)
LookSmart - LookListings: Non-preferential pay-per-click with
results appearing in main body of search results below sponsored
listings. There is a US$29 setup fee then the first 5000
clicks/month are charged at US$0.15/click. After 5000 clicks the
rate increase to between US$0.23 and US$0.40/click depending upon
the category you are in. Listings are also shown on SearchMSN,
WiseNut, Road Runner, CNET, and InfoSpace.
LookSmart - Sponsored Listings: Preferential pay-per-click
with listings appearing above LookListings in search results. There
is a US$15 setup fee then pay-per-click charges based on keyword
bidding. Listings are also shown on SearchMSN, Road Runner, CNET,
InfoSpace, Dogpile, Excite, and Mamma.
LookSmart Australia - LookListings: Although called
LookListings, the Australian version is the same as the US Sponsored
Listings, being keyword bidding for preferential listings at the top
of the results. Listings are also shown on NineMSN, OptusNet,
GoEureka, Yahoo Australia, Ozemail, and Anzwers.
LookSmart Australia - SmartListings: Preferential sponsored
listing in LookSmart directories, as opposed to search results
pages. A$440 per year per site (for up to 3 pages within the site).
Listings are also shown on NineMSN, OptusNet, GoEureka, Yahoo
Australia, Ozemail, Anzwers
Lycos - Fast: Preferential listing in search results. Also
includes listing with HotBot, Terra, AllTheWeb, Overture, Infospace,
Excite, and Dogpile. US$35.00 for the first site and US$15.00 for
each site after that.
Overture - Pay For Performance: Pay-per-click involving
keyword bidding for preferential listing placement on its large
network of affilliated sites that include AOL Altavista, Excite,
FreeServe, Go2Net, InfoSpace, MSNSearch, Yahoo, Dogpile,
MetaCrawler, Search.com, WebCrawler, WebSearch and AllTheWeb.
Listings appear labelled as "Sponsored Listings" within search
engine results.
Overture - Site Match: A new product that combines paid
listings in the new Yahoo site index with pay-per-click listings on
the Yahoo subsidiary Overture, and also incorporating (and
replacing) previous paid listing programs from AltaVista, Lycos Fast
(HotBot, Terra, AllTheWeb, Infospace, Excite, and Dogpile) and
Inktomi (About.com, Blue-Win, BlueYonder, BBC, Espotting.com,
HotBot, InfoSpace, Kanoodle, MSN). Results are shown in the body of
search listings. US$49 for the first URL, US$29 for each of the next
9 URL's, and then US$0.15 to $US0.30 per click.
Yahoo - Express: This program has been replaced by Overture
Site Match |
|
| Paid Listing Programs |
|
|
| Paid Listing Programs, Search Engine
Optimization Pay Per Click |
|