| Cost-per-click Keyword
Advertising |
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| Cost-per-click Keyword
Advertising, Earn Money Cost-per-click Keyword Advertising |
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Cost-per-click (CPC) keyword
advertising involves paying ad networks to deliver your all-text
ad comprised of a title and brief description when specific
keyword phrases are searched by users on partner sites that
offer search functions. Depending on the ad network, these ads
may be delivered on the top of regular search results, or in the
case of Google, to the side of search results.
Unlike ad programs where you pay for impressions on a
cost-per-thousand basis (CPM), with CPC programs you pay only
when a user clicks through to your site. |
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| Cost-per-click Keyword
Advertising |
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| CPC programs involve bidding on
keyword phrases to attain high positions. For example, on the
Overture network it’s desirable to be one of the top listings,
because only the top are guaranteed to be shown on the first
page of search results on all Overture's partner sites, which
include Yahoo! (which owns Overture), MSN, Lycos, InfoSpace and
others. Depending on the partner site, users may have the option
to click on a link to see more sponsor listings, but the number
of users who will do so will be a very small percent. |
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